An experience exists that is universal to all humans. This experience is marked by a feeling of pure alignment with an endeavor, a subdued period of self-consciousness, and a deep enjoyment in the process. It is known to artists as flow, to athletes as the zone, and to runners as the high. Regardless of what we call it, we have all experienced times in our lives where we became fully absorbed in an activity and felt a distinct sense of purpose. These are the moments when we perform at our best and when we truly come alive.

Inspired by this unique experience, Leovici was founded to integrate the mindset learned through sport and training into everything we pursue.

Sport and training are pursuits that have no end or final destination. Every day we train provides a new challenge and a new opportunity for progress. It requires as much mental discipline as it does physical, and thus creates a harmony of body and mind. Our best workouts come when we are pushing our bodies to their limits, and our minds are fully immersed. We experience an intrinsic motivation during these sessions that drives us forward through the physical struggle.

Similarly, the game of life never involves a sole pursuit. We will always be pursuing another goal, exploring another path in life, and forcing new doors open. We see challenges not as hurdles that obstruct our path, but as exercises that train us to be more resilient, strong, and durable for an increasingly vibrant future. Whether we are up or down at any given moment, The Conquest represents the ability to bring the same intensity and relentless energy to every situation; to find the zone and stay there.

Leovici is a collective of athletes, designers, entrepreneurs, and creatives, but the thing that ties us together is our obsession with getting more - out of our minds, our bodies, and our lives. These values are in the name itself. LEO meaning lion – meant to represent confidence, strength, and leadership. VICI is the Latin word for “I conquer.” Together they represent power through confidence, and earned success in all pursuits. We exist for the individual who relentlessly chases the next challenge, in search of that beautiful place of optimal challenge and ability, where we find our deepest sense of purpose.

Join us in The Conquest.